Jim Rohn’s Secret of Success: “Could, Should, Will”

I’m a sucker for listening to motivational speakers. But I find that I’d only get motivated by them for a short period of time, and then my momentum would stop for whatever reason. I’d tried many, many times, and this pattern would continue. I would end up getting super frustrated and discouraged. It can be extremely upsetting.

Then on December 23rd, 2017, I came across Skinny Confidential’s article called “How To Be A Relentless Badass“. In it, Lauryne Evarts talked about Tim S. Grover’s book called Relentless. I got curious and did a search on the book. I was psyched after reading this summary (five, six, or seven?) and immediately searched for youtube videos on him! After watching the video, I was determined to be unstoppable! And if you know me, I believe that once you’re on a roll and start having one attitude/feeling in your life, that attitude/feeling would continue. Later that night, I received Mike Shreeve’s (I also follow him) daily email. In it, he once again talked about how Jim Rohn changed his life. This time, instead of dismissing the email like every other time, I said to myself maybe I should learn more about Jim Rohn.

BAM!! Jim Rohn changed my life forever!

 Jim Rohn Secret of Success: Could, Should, Will

Jim Rohn Secret of Success: "Could, Should, Will" 

Jim Rohn’s Secret of Success: “Could, Should, Will”

I found this 4.5-hour video of Jim Rohn teaching a workshop on How To Have Your Best Year Ever. I know this is a video I’m going to watch over and over and over again in the future. The following is a summary for myself. I highly recommend you watch the video. So what makes Jim Rohn so great? He hits you in the face to bring you back to reality! If you’re not happy with where you are at, if you’re not doing what you want to do, if you feel really crummy about life, it’s all because of you!


Yes, it hurts like a bitch, because it is the truth, and the truth hurts.

So now we’ll move onto his lessons. This is a long summary of 4.5 solid hours of life-changing material.


 Jim Rohn Secret of Success: "Could, Should, Will" 5 pieces of Life puzzles

5 Major Pieces of Life’s Puzzle

First Jim Rohn talks about the five fundamental principles of life.

In the first fundamental, he teaches about how to set up your philosophy, or what he calls the set of sail. You must realize that you have to stop blaming your environment/circumstances. If you feel that you’re not where you are at, then you need to admit that you’re the problem. He wants to make you understand that, success is simple. If you could do something (for example, you could eat an apple a day to have a healthier life), and you should do something (you should eat that apple everyday), and you will do it (you’ll actually eat that apple), then miracle will happen. But you need to do it every day, because the definition of success is “a few simple disciplines practiced every day”.

The second is to get the proper attitude, this is where discipline comes in. Don’t feel discouraged about what has happened up to now, let it be a teacher, so you understand where you’ve messed up. The main idea is, you can’t just become motivated. You need to be able to distinguish between the good (eg. apple), vs. the bad (eg. Hershey bar) habits, so you can make wise decisions. Or as he mentions in the video, if you get someone motivated on the wrong things, you’ll get a “motivated idiot”! As a side note, I strongly believe this is where my down fall is. I would get motivated, but don’t have a clear view of the proper habits I must take, so if something happens, the momentum would stop and I can’t get it going again. This is a big realization for me!

The third fundamental is activity. This is where you combine your philosophy and attitude, and put it into action, or what you call, plant the seed, so that “Could, Should, Will” turns into miracle. In order to get the best out of activity, you need to 1) Do what you can, and 2) Do the best you can.

The fourth is result, which is “to take measureable progress in reasonable time”. You must check your progress and be truthful to yourself. If you’re doing well, great! Keep up the good work! If you’re not doing well, then you must accept the result, and make changes!  Your result is a clear reflection on your philosophy, attitude and activity.

The last one is lifestyle. Basically, you have to be able to design a lifestyle that you can elevate your life. For example, if you want to have a happier life, you need to put in the effort to study and practice happiness, so that you become happier. You have to set this up so that you become a better version of yourself.


Jim Rohn Secret of Success: "Could, Should, Will" 4 Major Lessons In life

4 Major Lessons in Life to Learn

Next, Jim Rohn offers his 4 Major Lessons in Life.

“Life and Business is like the seasons.

You can’t change the seasons, but you can change yourself.”

It all boils down to the wax and wane of the seasons.

There’ll always be “winter” or hardship. You must learn to handle the down and difficult times. During this phase, you can make a list of improvement you’d like to make, so that you become wiser, stronger, and better.

Then “spring” follows, where opportunities offer themselves. You must take advantage at this point to plant seeds, and you must take urgent steps to seize the opportunities.

Afterwards is “summer”, where it is important to “nourish and protect”. This is the stretch of time to nourish the good and defend against the bad. The bad can be external or internal. This includes fighting against bad habits, and up keeping the good ones.

Then finally comes the “fall”, or harvest time, where you must accept the harvest without complaint and without apology. If your harvest is poor, then you must take on the responsibility. If it’s a good harvest, then accept it with pride.



Then he goes on to personal development, if you want to have more, you have to become more. Personal development is where we become more valuable ourselves, so that we can bring more value to the market place.

“Don’t wish it’s easier, wish you’re better.

Don’t wish for less problems, wish for more skills.”

Jim Rohn Secret of Success: "Could, Should, Will" 5 abilities to develop 5 Abilities to develop in Personal Development

Be able to absorb everything. In addition to all the lessons/skills you’d like to learn, you also need to learn to absorb things that are happening around you. Be present in the moment. Wherever you are, be there.

Second is learn to respond, so that you can feel all the emotions. It is important to learn how to feel and respond, so that you can connect with other people.

Third is to learn to reflect, so you can make a conscious effort to remember, and build on each day. By the end of the day, take a few minutes to reflect. By the end of the week, take a few hours to reflect. By the end of the month, take half a day to go over the month. By the end of the year, take a full weekend to review. “Reflect to make the past more powerful to serve you in the future.”

Next is to be able to take action when the idea is hot. If you delay acting, then there is something called the law of diminishing intent. Once the time has lapsed, the probability of you acting on it decreases drastically. So you need to have the discipline to do something right away when you come across something that you feel would benefit you. Jim Rohn also raised an important point. He links discipline with a person’s self-worth/self-esteem. If a person doesn’t have a proper philosophy, and doesn’t have good discipline, his/her value erodes and it is what leads to poor self-esteem.

“The key to taking action: do what you can, do the best you can, and rest very little. 

Make rest a necessity, not the objective. For the objective of life is not to rest, but to act.”

Lastly, learn to share and pass your knowledge along to someone else. Sharing is important, because each time you share, your knowledge of the subject deepens and you grow as a result of sharing.


Goal Setting

Next he talks about how to set goals. Setting goals is important, because you’re giving yourself a clear picture/vision, and it is a promise you’re making to yourself. If the vision is not clear, you’ll not be willing to pay the price. So how do you go about setting goals? First is to WRITE IT DOWN! Then,

“Set the kind of goals that will make something of you to achieve them.” 

I really love this one, because no matter what goals you set, the end result should not be focusing on what you’ll get, but who you’ll become.


Jim Rohn Secret of Success: "Could, Should, Will" communication


I really like the part he talks about communication. That’s because words can make people see. If you are able to share your stories with others who are in the same boat, you can give them encouragement. The four points to good communication are: 1) have something good to say, 2) say it well, 3) be able to read your audience and adjust what you have to say, and 4) mix your well chosen words with the proper emotion.



4 Parts to Turn Your Day Around

Lastly, he talks about the four things you need to turn your day around.

  1. Disgust – have the feeling that you’ve had enough of whatever situation you’re in.
  2. Decision – decide that you want to change
  3. Desire – you must have that desire to change
  4. Resolve – promise yourself you’ll never give up. You’ll keep doing it until you get it.


There’re also a few things I want to mention that he talked about.

First is, whatever you learn, you must write it down. Make sure to keep a journal, so that you don’t forget! Write down the lessons, write down your reflections.

The second is, the three best treasures one can leave behind are your photos, your library and your journals.

The third is, make sure you set up a budget, so that you work toward it.

And lastly, his final words:

Jim Rohn Secret of Success: "Could, Should, Will" help people, work on gifts

“Learn to help people with their lives,… touch people… build lives with setting goals.

If you work on your gifts, they will make room for you.” 



No words can explain how much Jim Rohn’s video has touched me. If you’ve read up to here, thank you for sticking with me. I hope that my summary has somewhat inspired you to check out his video so that you can learn directly from him. After watching his video, I have managed to complete my inspirational journal called Inspired and Colorful Life (which is available on sale on Amazon! I’m still waiting for my copy to arrive so I showcase my book). It’s already Jan 14th, and for the past two weeks, I’ve been working on something to better myself every day. Once again, I really hope that you will check out the video and learn from this man. Comment below if you’ve decided to watch the video! I’d love to hear your thoughts! How did you find it? Which part inspired you the most? If you have other motivational speakers you love to listen to, I would love to hear about them too!

I aim to learn and share something like this on my blog once every two weeks. I’ll be starting on Relentless within the next few days, so I will be sharing about some of the lessons and thoughts in my next post!

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